Advertising - Right or Wrong

The Free essays given on our site were donated by anonymous users and should not be viewed as samples of our custom writing service. You are welcome to use them to inspire yourself for writing your own term paper. If you need a custom term paper related to the subject of Economy or Advertising - Right or Wrong, you can hire a professional writer here in just a few clicks.
The largest money-making industry in the United States today is advertising. During events such as the Super Bowl, companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product by informing the public of the products worth. Whether it be television, radio, or newspapers, companies must find a distinct name and phrase that one can associate with their product; nonetheless, people often take offense to these names and phrases. People claim that often times these product names promote racial stereotypes and racial disunity. While some people may take offense to the name of the product as well as the way companies go about selling their product, the First Amendment undermines these offenses by allowing all Americans to have the right to freedom of expression. Companies do not, however, have the right to choose any name or phrase for their product. Various government agencies set strict limits on what can and what cann! ot be done by the advertising industries. By realizing that advertising is the practice of one's First Amendment right, as well as knowing the rules for advertising, one can conclude that advertising does not promote racial disunity or racism. The purpose of the First Amendment is to allow American's the freedom to express how they feel; therefore, advertising is simply a practice of this right. If groups do not like the product, then it is their right to not purchase it; however, they do not have the right to ban these products to the rest of the world. In the article "Crazy Horse Beer Brews a Legal Storm," by Michael Gartner, one reads of Indians who take offense to Crazy Horse beer. These groups of Indians advocate the removal of the beer due to it exploiting the name of their famous Indian leader Crazy Horse. Robert Sack, a lawyer for the First Amendment, states it best by saying, "Nothing could be more dangerous in a democracy than banning things simply because people find them offensive or unlikeable."1 The First Amendment does not state that everyone must be satisfied in order to have this freedom of expression. The First Amendment's purpose, as Sack points out, is to give everyone the right to an opinion! no matter what others think. If an advertisement does not maliciously attack a race or group in society, then that advertisement is simply practicing its First Amendment right. Therefore, one cannot assume that advertisements promote racism. While advertising is a practice of the First Amendment, government has set various rules that limit both what and how one can advertise; as a result, malicious acts of racism and racial disunity cease to exist. Government agencies have developed copyrights and patents to ensure the protection of people's rights and ideals. If one does not wish to have the name of something or someone very dear to him exploited, than that individual has the right to have their product or name copyrighted or patented. A copyright is the right to exclusive publication or sale of a work. A patent is a grant made by the government to give the inventors of a product the sole right to make, use, and sell their invention. Some states have also developed rules stating that one cannot exploit the dead. Georgia Supreme Court, for example, has ruled that one cannot exploit the name Martin Luther King, Jr. on a product. Tennessee has ruled that one cannot draw cash on the name Elvis Presley.2 These ar! e just a few of the rules set out by government agencies that advertising agencies must follow. These governmental agencies go on to set various strict rules to ensure that products and advertisements do not promote racism or racial disunity as well. Agencies ban racist words such as those associated with blacks and Chinese; hence, racial tensions through advertisements become extinct. By agencies keeping a close watch over advertisement, while not interfering with one's First Amendment rights, racism in advertisement remains low. As America progresses, the need for advertisement p

Our inspirational collection of essays and research papers is available for free to our registered users

Related Essays on Economy

Kellogs Internet Marketing

Kellogg's strategy was to produce a web site provided specific product line and brand information to interested consumers. The page displays particular product descriptions, nutrition i...

read more
Introduction to Ecommerce

What is Electronic Commerce? "E-commerce has the potential to unleash enormous savings and business efficiencies, but the practicalities remain elusive. How will e-commerce change the g...

read more
Current Information Technology Environment

Current IT Environment: As a company that will be operating exclusively in the medical field we need to take a look at the predecessors or forerunners to our company to see what IT syste...

read more
J.P. Morgan Biography

John Pierpont Morgan was criticized from many angles for he was undoubtedly the most successful businessman in the history of mankind. During the mid to late nineteen hundreds it was said...

read more
Japanese Economic Growth

Japanese were encouraged by the outcome of the most recent U.S. - China summit in October. Although uncertainties remain, and there are serious differences of views and positions between t...

read more
The Fed and Interest Rates

Dave Pettit of The Wall Street Journal writes a daily column that appears inside the first page of the journal's Money & Investment section. If the headlines of Mr. Pettit's daily col...

read more