Tobacco Advertising For Young People

The Free essays given on our site were donated by anonymous users and should not be viewed as samples of our custom writing service. You are welcome to use them to inspire yourself for writing your own term paper. If you need a custom term paper related to the subject of Advertising or Tobacco Advertising For Young People, you can hire a professional writer here in just a few clicks.
Tobacco Advertising for young people Everyday 3,000 children start smoking, most them between the ages of 10 and 18. The 90 percent of them are new smokers. In fact, 90 percent of all adult smokers said that they started smoking when they were teenagers. These statistics show that young people are the best target for the tobacco company. The tobacco companies deny object to selling cigarette to teenagers, but their advertising seem to propose for them. Camel is the one of the top selling tobacco company in the U.S.. Camel uses cartoon character called Joe Camel for their advertisement. Joe Camel, the "smooth character" from R.J. Reynolds, who is shown as a dromedary with complete style has been attacked by many Tobacco-Free Kids organizations as a major influence on the children of America. Cute cartoon characters are good way to get young people's attention, so they know that their advertisements are influencing the young people under 18 to begin smoking. Every teenagers and even under teens can recognize Joe Camel as know Mickey Mouse. Like in "Master of Desire: The Culture of American Advertising" Jack Solomon said, "For children, there is the Ronald McDonald campaign, which presents a fantasy world that has little to do with handburgers in any rational sense but a great deal to do with the emotional desires of kids" (126). Their cute symbols are harmless, but cigarettes are not harmless. The company denies that their symbols target people under 21 and claim that their advertising goal is to promote brand switching. I disagree with this statement because young people are the best purchasers to the tobacco company. People start smoking as young age because most adults are trying to quit, therefor, tobacco company's profits are gotten in from young people. In 1993, one research found that the three popular advertising brands Marlboro, Camel, and Newport were purchased by 85 percent of young smokers. If we can reduce the number of young smokers, the tobacco companies will be in trouble. So how the tobacco companies can keep their industry alive and well? They target more to increase new smokers than to promote brand switching. I have asked my friends who are smokers about smoking. They are five male and five female between the ages of 19 and 23. When I asked why they started smoking, they gave me two reasons: They wanted to be a part of a peer group. "When you party, 90 percent of their friends are smoking. It makes you feel like you belong," says Masahumi Kato, who is student at Harlold Washington College. They also think of smoking as a sign of independence. Their parents tell them not to smoke, and resistance to them is sign to be adult. The surprising thing is that they know that they are being influenced by cigarette advertising.   If they know that the advertising is affecting them, why do they still keep smoking? The advertisement are everywhere, especially in teen magazines, such as Rolling Stone and Spin. The advertisement are also the reasons for the children to start smoking. Tobacco company promote campaigns with free T-shirts or caps, and give them to young people. The young people begin smoking because of the correlation between the promotional campaigns and young people. They represent independence and happiness, whom are all young people need to have between childhood and adolescence. In "Master of Desire: The Culture of American Advertising" Jack Solomon describe, "young people fear loneliness and so they quickly respond to the group appeal of the commercials" (126). The advertising, which give children peer pressure, are increased number of young smokers. How do we stop

Our inspirational collection of essays and research papers is available for free to our registered users

Related Essays on Advertising

Joe Camel

In today’s society, marketing and advertisements can be seen for products of any nature. The methods of advertising techniques used often relate to the target audience corporations ar...

read more
Advertising Education Or Condemnation

Advertising Education or Condemnation Lets talk about images for example, most advertisements for clothing (i.e. bathing suits etc), show shapely thin women and men. This has led our country...

read more
Advertising

Advertising We live in a fast paced society that is ruled by mass media. Everyday we are bombarded by images of perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us lik...

read more
Tobacco Advertising

Culpable Companies The tobacco industry commented that a recent rise in tobacco consumption in Greece was basically due to advertising. (Non-smokers Movement in Australia, 2000) Tobacco compani...

read more
Subliminal Advertising Is Fair To American Consumers

Why Subliminal Advertising is Fair to American Consumers The United States ad industry consists of many ad agencies whose job it is to make sure that the American consumers buy their clients produc...

read more
Comparing And Contrasting The Internet To Print

Comparing and Contrasting the Internet to Print The differences between the Internet and Print Journalism are clear immediately upon glancing at either of the two. However, to truly underst...

read more