The Free essays given on our site were donated by anonymous users and should not be viewed as samples of our custom writing service. You are welcome to use them to inspire yourself for writing your own term paper. If you need a custom term paper related to the subject of Advertising or Tobacco Advertising , you can hire a professional writer here in just a few clicks.
Culpable Companies The tobacco industry commented that a recent rise in tobacco consumption in Greece was basically due to advertising. (Non-smokers Movement in Australia, 2000) Tobacco companies spend billions of dollars each year in various ways of advertising. But there are other forms of advertising. Movies show teens smoking and even have hidden advertisements themselves. In 1988, $350,000 was paid so that Marlboro cigarettes would appear in the new James Bond movie, Licensed to Kill. (Non-smokers Movement in Australia, 2000) It seems as though all cigarette advertising is aimed towards teens. Minors are targeted with numerous kinds of merchandise. They know attracting kids is a wise investment and are punctilious with their money. For example, RJ Reynolds is company that makes Nabisco cookies and cereals. RJ Reynolds is also the company that makes Camel cigarettes. (McCuen, 1997) They make cereals and snacks appealing to children. Do you not think they can make cigarettes or related articles appealing? "It is said that 50% of teens who smoke own tobacco gear. (Non-Smokers Movement) Sporting events are also places where tobacco companies try wheedle teens into smoking. Laws now ban the showing of Tobacco Company commercials. Even though tobacco commercials are banned, they find hiatuses and continue to show up on television. For example, tobacco companies now sponsor races and put logos on cars. (McCuen, 1997) The two cigarette companies, Winston and Camel, had been losing sales since the mid 1960 s. When the Marlboro Man ad campaign, which was considered the most successful ad campaign in the history of advertising, featured men in cowboy hats, boots, and chaps, sales among young people surged. (McCuen, 1997) But because tobacco ads are expurgated, the Marlboro Man is almost out of reach for teenagers. Joe Camel was a very publicized character contrived by the company RJ Reynolds. Dressed up in a black leather jacket, blue jeans, sunglasses, he was used to cajole kids into smoking, often with a cigarette in his hand. In some ads, Joe Camel would be with a friend. When scrutinized, his friend is looks like he is handing a cigarette to someone else. The Food and Drug Administration could not sit back and let this happen any longer. Many bills and lawsuits have been put against tobacco companies for marketing to minors. A tobacco bill that was put out a few years ago imposed financial penalties on cigarette companies that did not reduce their sales to minors by 30% over the next 5 years and 60% over the next decade. (McCuen 1997) Redoubtably, cigarette companies concocted a plan. Cigarette companies reluctantly agreed to pay the government a stipend of up to 2 billion dollars in annual look-back penalties if youth smoking did not fall enough. (McCuen 1997) The fees would be paid by the industry as a whole without reference to which brands were popular with young people. The FDA also said that they would ban sales of tobacco products to teenagers under 18 and make retailers check for photo ID as a proof of age. (McCuen 1997) This plan would prohibit vending machine sales and outdoor advertising within 1,000 feet of schools and playgrounds. But keeping advertising away from teens is not enough. Wisely, the Surgeon General is calling upon states so spend $8 billion of the tobacco companies payments on youth prevention programs. (USA Today, 2000) The Surgeon General is also calling for greater access to drugs that treat nicotine addiction and, more regulation of tobacco advertising, especially ads aimed at young people (USA Today, 2000) By taking these measures,

Our inspirational collection of essays and research papers is available for free to our registered users

Related Essays on Advertising

Subliminal Advertising Is Fair To American Consumers

Why Subliminal Advertising is Fair to American Consumers The United States ad industry consists of many ad agencies whose job it is to make sure that the American consumers buy their clients produc...

read more
Comparing And Contrasting The Internet To Print

Comparing and Contrasting the Internet to Print The differences between the Internet and Print Journalism are clear immediately upon glancing at either of the two. However, to truly underst...

read more
The Oppression Of Females In Advertising

The Oppression of Females in Advertising: Desirable behavior is sought by people throughout the world based on how one is brought up and the expectations one is bombarded with on a daily basis. Wh...

read more
Advertising Of 1890 Compared To 1990

Modern advertising really began in the middle of the century. World War II had taught Americans plenty about propaganda and new technologies had erupted, offering both increased production and more...

read more
Effective Media And Tobacco

Effective Media and Tobacco Advertising is everywhere we look today. According to recent estimates, most Americans see or hear nearly 2,000 advertisements a day, whether it is on television, radio...

read more
Advertising Business

The Internet is the name for a group of worldwide information resources. These resources are so vast as to be well beyond the comprehension of a single human being. The increasing popularity of the ...

read more