Economy

308 total

A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional stra

During the late 1970s and early 1980s there were only small communities online. None of these communities were interconnected. Less than one million people were in the "online world." Now, the Internet connects just about every major online service. There are now over 50 million people online. This gives scammers the ability to easily reach large amounts of people. Another advantage that the Internet offers scammers is the ability to be anonymous. That is, they can communicate with

The largest money-making industry in the United States today is advertising. During events such as the Super Bowl, companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product by informing the public of the products worth. Whether it be television, radio, or newspapers, companies must find a distinct name and phrase that one can associate with their product; nonetheless, people often take offense to these names and phrase

Kellogg's strategy was to produce a web site provided specific product line and brand information to interested consumers. The page displays particular product descriptions, nutrition information, and recipes. Provided as well are company contacts allowing direct consumer response. Corporation facts and financial statements are also available. The overall goal of these sites are to reinforce the brand images portrayed by the companies' other advertisements, such as, television com

What is Electronic Commerce? "E-commerce has the potential to unleash enormous savings and business efficiencies, but the practicalities remain elusive. How will e-commerce change the global planning and purchasing of transport and logistics in the supply chain? Logistics has been described as the key enabler for e-business "“ but how can individual logistics and transport companies ensure that they benefit from, rather than perish in, the e-commerce revolution?" Alan Waller,

Current IT Environment: As a company that will be operating exclusively in the medical field we need to take a look at the predecessors or forerunners to our company to see what IT systems they used to make them successful. Of course we will only use this information as a model to develop and adapt our own model of IT that will be tailor made for our business. The current model used by medical professionals that are affiliated with our business in a relational way to our produc

John Pierpont Morgan was criticized from many angles for he was undoubtedly the most successful businessman in the history of mankind. During the mid to late nineteen hundreds it was said that at one point Morgan controlled this country more than the government itself for Morgan was the chief financier in many of its operations. Morgan refinanced the United States Treasury on more than one occasion, using his investment banking skills to help keep the country from failing. Furthermo

Japanese were encouraged by the outcome of the most recent U.S. - China summit in October. Although uncertainties remain, and there are serious differences of views and positions between the U.S. and China, it was encouraging to see that the two principal actors on the Asia-Pacific scene seem to be more willing to cooperate rather than confront. In my view, this is only a part of the broader process in which the U.S., Japan and China are currently engaged, with the basic question bei

Dave Pettit of The Wall Street Journal writes a daily column that appears inside the first page of the journal's Money & Investment section. If the headlines of Mr. Pettit's daily column are any accurate record of economic concerns and current issues in the business world, the late weeks of March and the early weeks of April in 1994 were intensely concerned with interest rates. To quote, "Industrials Edge Up 4.32 Points Amid Caution on Interest Rates," and "Industrials Track On

Non-competitive structure Compared with the industrial sector, KOREAN agriculture is less developed, with small farms , aged farm population, low productivity, and underdeveloped marketing structure. Therefore, the agricultural sector is highly dependent on government support and intervention. Rice intensive Rice is the dominant crop, accounting for about 31 percent of the total agricultural production value, and 51 percent of the total area cultivated in 1996. Rice consumpt