76 total

Title Shock Treatment Every company that has a product to sell wants to have their advertisements grab the attention of the potential buyer. Companies today are competing at high levels to come up with the advertisements that will be flashy and aggressive so consumers will become interested in their product. However, a commercial or an ad might not get the initial point across or cause many viewers to be confused when they see them. Sometimes, what the company is trying to do might offen

Political Television Advertising The least effective ad that I chose I call the Lover s Ad . This is not surprising in that at the time the ad was created, television advertising was in its infancy. The ad begins with a view of two hearts with an arrow crossing through it. One heart is called Ike and the other heart is called Bob. It is about Eisenhower and Stevenson running for president in 1952. The ad contains no musical soundtrack. All sound effects are verbal sound effects. There

Caveat Emptor Have you ever bought something in response to an infomercial on TV? Maybe one of those infomercials had you so engrossed, that you didn’t know what you were doing. The next thing you know, you’re whipping out your Visa and purchasing a kit that’s going to make you a millionaire. The one that really appeals to me is the incredible Juice-o-matic. In this commercial the “Juiceman” tries to convince you that you should buy his Juice-o-matic because, this wonder

In the early 1960's, the U.S. Department of Defense (DOD) became very concerned about the possible effects of nuclear attack on its computing facilities. As a result, it began to examine ways to connect their computers to each other and to weapons installations that were distributed all over the world. The DOD charged the Defense Advanced Research Projects Agency (now known as DARPA) to fund research that would lead to the creation of a worldwide network. The Advanced Research Projec

Comparison between Coke and Pepsi There are two famous beverage companies, Coco-Cola and Pepsi, have competed dramatically and distributed the beverage market profit for several decades. In the free market, it is hard to exactly tell which one is the winner within the perfect competition, because both companies use different style of commercials and product to expend their markets. Personally, I believe that Coco-Cola earn higher profit than Pepsi because Coco-Cola has better marketing strat

Chinook Salmon Environmental Science Wednesday, February 26, 1997 Among the many kinds of fish harvested each year by commercial fisheries is the Oncorhynchus tshawytscha or Chinook salmon. The United States catches an averages of about three hundred million pounds of salmon each year. However some Chinook salmon have been recently listed as threatened. Man has been the main cause for the decline in Chinook salmon populations. The populations of Chinook salmon have declined for

It's 1990 and many people say punk is dead. Others say punk is still dying. Still others say the story of rock and roll is nearly over. Such people have at least learned one thing from punk: they have adopted the same blind pessimism that caused so many bands to burn out so quickly. Many believers of this theory often see only the superficial qualities of the subculture made visible through the mass media. The fashion and the well-publicized scandals of Sid Vicious and friends wer

If social order is not a given, if it is not encoded in our DNA, then to some extent we are always in the process of producing "virtual realities," some more functional than others. Habits, routines, and institutions are the patterns that create the "world taken for granted." Knowledge of how to behave is contained in cultural scripts that are themselves products of human interaction and communication about the nature of "reality." Shame, guilt, embarrassment are controlling feelings

Blind Conformity: Malcolm X In today's world it is often difficult to adjust to one type of lifestyle or another. The constant bombardment of outside opinions hamper our ability, as humans, to choose and be comfortable with a certain way of living. Our way of living may consist of a look, a way of thinking, a religion, or any facet of our personalities that may not conform with whatever is the norm or the accepted at a given time. When this is the case, we sometimes feel forced

Defining the Cultural Forum Defining the cultural forum, Newcomb and Hirsch explain that television serves as a medium whereby "contemporary cultures examine themselves through their arts." Examining current television programming, an argument can be made that the medium has and continues to benefit society in providing responsible and informative information. In addition, television programs have provided an effective vehicle to address important social issues affecting various sectors of s